10 years of CAA recommendation: a badge of confidence

For Charles-Alexis Masse, founder and president of Pure Plomberie, the last ten years have been filled by several changes but one constant stands out: the quality of service provided to customers must remain at the core of his organization’s priorities.

The plumber turned entrepreneur saw his business grow organically in a sustained but intelligent manner. From a fairly traditional tradesmen SMB of five people started in in his Pierrefonds garage, the residential plumbing company today has 25 employees and operates in its third location, strategically located in the Saint-Laurent borough

‘’When I completed my evaluation request with CAA Habitation, I had no idea that 10 years later, our fleet of service vehicles would include 15 vehicles that cover the western part of the island of Montreal seven days a week. week’’ declared the president of Pure plumbing.

Without revealing every secret ingredient, the owner shares that the company has served, helped and sometimes rescued more than 12,000 customers over the years. “The climate changes and sudden weather bursts are among the main elements having created an impact on the demand for plumbing, one cannot undermine the teleworking phenomenon especially since 2020.’’

Always open and eager to solicit daily feedback on its activities, Pure Plomberie now has nearly 1,500 Google reviews written by its customers, the largest number among all plumbing companies in Quebec!

Focused on quality and exceptional customer experience that its dedicated staff must deliver on a daily basis, Pure Plomberie is very proud to obtain, year after year, a satisfaction rate of more than 97% from the surveyed CAA members.

The future looks bright for Pure Plomberie and its president. “We want to occupy more dominant space in Greater Montreal, either by acquisition or by growing organically. We are always on the lookout for new talents to join the team; happy to hint that a new service will soon be offered to our residential customers.’’

le boss en suit
Charles-Alexis Masse, president of Pure Plomberie

”The business attire has replaced the tradesman blue outfit but passion for my customers is always burning inside me.”

Charles-Alexis Masse